Google Analytics and Search Console feed your next brief.
Oat reads Google Analytics and Search Console, shows every figure with its source and sync time, and proposes the next brief item.
- Both connect read-only, so Oat never touches your settings.
- Every figure carries its source, range and last sync.
- You accept a proposed brief item before Oat writes.
Top posts by readsGoogle Analytics and Search Console, last 28 days, Asia/Kolkata, synced 6 min ago
| Post | Reads | Search clicks | Read to the end |
|---|---|---|---|
Carrying a wedding saree on the 8:12 localCity life, commuting | 4,180 | 1,260 | 71% |
The hostel curfew, priced in missed shiftsCity life, commuting | 3,540 | 980 | 68% |
Office shoes that survive a Delhi winter platformEveryday clothing | 2,910 | 1,040 | 52% |
What a first PG deposit really covers after the broker leavesCity life, housing | 1,720 | Not yet synced | 39% |
You connect the property you choose, read-only.
Revoke access in Google and Oat shows the connection as needing attention instead of showing stale numbers as current.
Reads and search clicks stay in their own columns.
Google Analytics gives reads and read-through, Search Console gives clicks and impressions, and the two are never added together.
What a figure carries
- Source named
- Google Analytics or Search Console, next to the number.
- Data unavailable
- Nothing came back, so it shows as missing, never zero.
- Stale
- The sync is older than expected, so a warning shows.
Top posts by readsGoogle Analytics and Search Console, last 28 days, Asia/Kolkata, synced 6 min ago
| Post | Reads | Search clicks | Read to the end |
|---|---|---|---|
Carrying a wedding saree on the 8:12 localCity life, commuting | 4,180 | 1,260 | 71% |
The hostel curfew, priced in missed shiftsCity life, commuting | 3,540 | 980 | 68% |
Office shoes that survive a Delhi winter platformEveryday clothing | 2,910 | 1,040 | 52% |
What a first PG deposit really covers after the broker leavesCity life, housing | 1,720 | Not yet synced | 39% |
What got read proposes the next brief item.
Oat proposes the brief item that follows what people read to the end, names its evidence, and adds it only when you accept.
StudioWeekday Desk, Brainstorm, from what got read
- what should we cover next?
Your commute pieces got read to the end. Inside your brief, the closest thing you have not written is the 8 p.m. batch, the after-work dance class. Same reader, same hour, a rupee figure you have not covered.
Talk to Oat
Each channel reports in its own terms.
A view on a channel is never a read on your site, so each channel shows its own figures and no composite score.

